Issues

But Is It Depression?

A leading psychiatrist contends that much of what we call depression is the creation of product marketing.

by John McManamy

Consider these scenarios: A patient back in the seventies complains of "nerves" or anxiety and is sent out the door with a tranquilizer (benzodiazepine) such as Librium or Valium. A few years later, that same patient might be asking for Xanax for her panic attack. In the mid-nineties, we have the same patient with the same symptoms telling her doctor she has depression. Today, the same patient is likely once again to complain about anxiety.

Much of the credit for how we understand ourselves goes to the pharmaceutical companies, even if we don’t take meds, David Healy MD of the University of Wales said in a grand rounds lecture at UCLA on Oct 28 and webcast the same day. Upjohn (since taken over by Pfizer) pioneered the concept of marketing the illness rather than the drug, capitalizing on the DSM-III’s reclassification of anxiety into several disorders to push Xanax for panic disorder. In the mid-eighties, as the benzodiazepines became a focus of concern, the SSRIs in development were first seen as non-habit-forming alternatives to tranquilizers before they were targeted to treat depression. More recently, the SSRIs are returning to their original purpose, with the drug companies spending up to $100 million a year to promote these meds as "anxiolytics" (thereby distinguishing them from the bad associations of tranquilizers).

A thorn in the side of the psychiatric establishment, Dr Healy is the author of "Let Them Eat Prozac" and a dozen other books, has published articles on the suicidal side effects that some patients can experience on antidepressants, has appeared as an expert witness in legal actions against Prozac and Paxil, and recently sued the University of Toronto for rescinding an employment offer. According to Dr Healy, in order to create new markets for its products, the pharmaceutical industry ghost-writes much of the literature that appears in mainstream psychiatric journals, mobilizes expert opinion, designs its own drug trials, engages in extensive media campaigns, and underwrites (and even establishes) patients’ groups.

Dr Healy stressed to this writer that he is not hostile to the industry, simply stating that its influence needs to be recognized.

During the 1990s, Dr Healy went on to say, we converted cases that would have been treated by Valium and Librium into cases treated by Prozac, Paxil, and Zoloft. Back in the 1960s, an Eli Lilly print ad for a tranquilizer showed a young mom playing with her daughter. Another Lilly ad from the same period, by contrast, displayed the face of depression as an elderly woman. Back then, he reminded his audience, depression was regarded as a rare illness affecting mainly older people. In 1996, when the World Health Organization reported that depression was the second greatest source of disability on the planet, the reaction from psychiatry was not how did society become depressed so fast, but rather "we’re the second most important people in medicine after the cardiologists."

But this trend was far from universal, Dr Healy pointed out. During the nineties, the Japanese did not become depressed the way we did. Prozac is not on the market there, and tranquilizer use remains vastly greater than antidepressant use. Most of the rest of the world, Dr Healy reminded his audience, follows the Japanese model.

Which raises the $64,000 question: Are we better off with antidepressants? The answer may elude us, if we follow Dr Healy’s reasoning. Randomized clinical trials, he says, were never meant to prove a treatment works. Rather, they are designed to show something doesn’t work, as in the case of a charlatan promoting snake oil. It is industry’s "greatest achievement," claims Dr Healy, to turn this around. Although he does prescribe antidepressants in his clinical practice, one senses it is with the confidence of one recommending a Tylenol for unexplained pain than an antibiotic to knock out a particular infection. Indeed, he concluded, if SSRIs worked for depression or anxiety the way antibiotics do for GPI (syphilis), we wouldn’t have the illness around anymore.

Don’t expect this guy to be the guest of honor at any industry-sponsored symposia.

More

In his UCLA grand rounds lecture, and in an internet article, Dr Healy gave several examples of how pharmaceutical companies influence medical and public opinion. One of these involved the company, Current Medical Directives (CMD), which ghost-writes and coordinates medical articles for its clients. As part of a legal action against Pfizer, Dr Healy obtained access to a document that listed the progress of 85 articles on Zoloft. Two articles in preparation related to Zoloft and PTSD, for which Pfizer was seeking a license. The authors were listed as "TBD," for "to be determined." The articles eventually appeared in JAMA and the Archives of General Psychiatry, with several academic psychiatrists credited as the authors. In a study published in the British Journal of Psychiatry, Dr Healy found that the 85 CMD articles were cited three times more often than non-CMD Zoloft articles. One hundred percent of the CMD articles reported favorable results for Zoloft vs 44 percent of the non-CMD articles.

Another example involved six academic articles on pediatric depression, with the authors hailing Paxil as "effective, safe, and well tolerated," despite clear evidence of suicidal thinking and behavior in some patients, greater than those on the placebo and comparison drugs. Since then, citing the same data the academic authors had access to, authorities in the UK have advised against prescribing Paxil to patients under age 18 while the FDA in the US has announced strengthened warnings on product labeling.

Dec 15, 2003, reviewed Feb 11, 2008

For a Deeper Understanding

What's In Your Diagnosis?

Confused about your illness? So are the experts.


Knowledge is Necessity

Home Mood Behavior DSM-5 Treatment Recovery Science Issues Famous Stories Populations Resources Blog About

Copyright 2010 John McManamy Contact


 

You're in the right place. Check out your video guide to McMan's Web.

Check It Out

Knowledge is Necessity Blog

"Be warned! These musings are addictive." - Kimberly Read, About.com - Bipolar.

Featured Blogs

Advice to a New Grandson

"We are who we pretend to be. You can’t go wrong pretending to be JFK or Martin Luther King." Plus more words of wisdom from the newly-anointed family patriarch and elder.

Advice to a New Grandson - Part II

"God has a funny way of treating people He loves most. Just ask Joan of Arc." Plus more stuff I wish I knew when I was two days old.

Latest Blogs

Listening to Mental Illness

Schizophrenia in a seven-year-old? Impossible, you say? An eye-opening account from the family.

Scott Gregory Hawkins - Who Will Speak Out?

When a college student with Aspergers is found beaten to death in his dorm room, one can't help but ask the obvious questions.

My Zombie State is Other People's Normal

My normal can be very unpredictable, but at least I know I won't embarrass myself when I feel out-of-it and depressed.

This Just In: We Are Sheep

Think you can't be manipulated? The people who signed a petition to ban dihydrogen monoxide (another name for water) didn't think so, either.

Robert Spitzer and the DSM - Part V

This five-part series (and counting) looks at the brief history of diagnostic psychiatry and the man responsible for how we (and our clinicians) view ourselves.

My Life as an International Awardee - Conclusion

A speedy traverse of my life (in three parts) as the surprise recipient of a major award and why it didn't change my life but sure helped in my recovery.

The Gift

How a conversation with my daughter triggered a long-suppressed happy memory and offered a healing moment.

Coming to Terms

How two five-second Zen moments 30 years apart changed my life.

 

Recent Videos

"Nicely produced and edited. I'd love to see more frequent updates." - Sandra Kiume, journalist

My Didgeridoo Experience

The world's oldest wind instrument brings out the playful and spiritual side in me.

Mindfulness - Living in the Present

We forget. The present is where life is happening - here, right now.

Gonna Build Me a Tree

Don't just sit there. Build yourself a tree.

Road to Nowhere

Don't be fooled. There's always a somewhere.

Healing

Nature heals. So do our brains.

Managing Anger

No koalas were harmed making this movie.

Mindfulness: The Ultimate Mood Stabilizer

The Buddha was on to something ...

The Bipolar Time Warp

Do people with bipolar cycle in and out of time? Call me bichronic.

More Videos ...

In the Spotlight

Lincoln and Darwin were born on the same day, 200 years ago in 1809. These two articles discuss how their actions and ideas apply to you:

Lincoln and His Depressions

His unremitting despair and constant failures steeled his character.

The Darwinian Challenge

Is there a selective advantage to depression and bipolar?

A Random Sampling

The Mood Spectrum

Now that you're familiar with the DSM-IV, forget everything you've read.

The Brain in Love and Lust

A leading anthropologist explains the birds and the bees.

Treating Bipolar Depression

We're depressed way more than we are manic. Now if psychiatry only knew how to treat us.

Mindfulness - The Ultimate Mood Stabilizer

What is arguably the most effective recovery tool requires a highly disciplined mind.

Dopamine - Serotonin's Secret Weapon

A smart dopamine med may do wonders for your depression or bipolar or mental acuity. The problem is one doesn't exist.

The Bipolar Child

No, it's not normal kid behavior.

Staying Well

An innovative researcher discovers that patients know best.

Living Well With Depression and Bipolar Disorder by John McManamy (HarperCollins 2006)

"I doubt there is a person in the world who knows these conditions better, inside and out, than John McManamy ... He weaves together the science and the inner experiences of depression and bipolar disorder in a way that is quite rare. This book is full of studies and personal insights, in about equal measure, leavened with the practical conclusions of its even-handed and often humorous author. It breaks new ground." - Nassir Ghaemi MD, Tufts University

Sample Amazon Reviews

"John McManamy has an outstanding ability to describe his and other's experience of having bipolar disorder in all its complexity. He never tries to take the place of the patiet's psychiatrist. He refers his readers to other sources of excellent more detailed clinical information. He tells the human side of the story. He teaches patients how to be better informed consumer's of psychiatric care. He encourages patients to be active participants in their recovery." - Raymond


"This is one of the best books I've read on the subject of Bipolar Disorder or Depression. Filled with real world examples, and crammed with information this book will empower you to take charge of your illness." - Eileen

Purchase from Amazon

Find out more

 

"Knowledge is Necessity" blog.

"McMan's Report" newsletter.

Tell A Friend!